Develop a Concert Culture !!

This past week I checked off an item on my bucket list by seeing the Foo Fighters live in concert. I went with Todd, one of my best friends, who is a huge fan. We ventured to downtown Cincinnati to the Great American Ballpark. The venue is used to being packed to the brim with fans for the hometown Cincinnati Reds, but this night it was converted into a rock venue for some 40,000 people.

Both Todd and I dig live music and we planned to get there early to take in every moment of every band. The night was going to be a mix of sounds and styles for sure. The opening band was Mammoth. They’re fronted by Wolfgang Van Halen, son of rock guitar legend, Eddie Van Halen !! The second band was also on my bucket list and I never thought I’d get to see them. Ohio’s own Pretenders !! The Foos were the headliners and made for a phenomenal bookend to a night full of tunes.

I could write volumes on how the entire night was full of emotion. As the sonic output of every band emanated from the towers of speakers, I experienced levels of joy, surprise, and familiarity. There was a mix of laughter, screaming, singing, and even a few tears. You need to know I’m a massive music freak so I was definitely in my element.

After we took in the 5 1/2 hours of music (which was epic !!), I had a chance to contemplate what I saw and how it could reflect the workplace. We spend so much time trying to find the perfect solution for a culture that will enable employee engagement. There are methods, programs, initiatives, mottos, activities meant to bring “fun” alive, and surveys to measure all of our efforts. It’s exhausting and produces lackluster results. I think we could learn from the Foo Fighters in how to build an engaged culture.

First of all, you need to have a venue that is open to one and all. You can either stand next to the stage or sit miles away in the atmosphere. You’re not confined by anything and can wander around to get your needs met with food and drink. You can even get merch to mark the event and have it serve as a memory reminder of what you experienced.

Secondly, you need to make sure you represent every generation in the workplace. The opening band, Mammoth, is just starting their career and featured young musicians trying to make their mark. The Pretenders lead singer, the legendary Chrissy Hynde is a spry 72 years young. She was performing before many of the concertgoers were even alive. The Foos are experienced and have members who have been with them for a few years along with the founder, Dave Grohl, who has only 3o years of experience with this band. (BTW – He was the drummer of the Grunge legends – Nirvana – as well.)

Finally, you need to have a leader who exhibits passion and vision. If you’ve never seen the Foos in concert, then you need to look at some live coverage on YouTube. Grohl is a true ringleader. He bursts onto the stage and immediately yells to the crowd to invite them in for the night. He exhibits fierce artistry and talent while his long hair becomes matted to his face and covered with sweat as he rips through song after song. He stops at intervals to make sure the crowd is engaged and with him. He doesn’t want one single person to detach and not pay attention.

Midway through the concert, he stops to individually recognize each of his band members. He heaps glorious praise on them publically and then allows them a few moments for them to play their instruments on their own. Their talent is evident and shines. He also acknowledges how each of them makes up the whole. He values each of them as musicians singularly, but reminds them that together they make up the band that is now in the Rock n’ Roll Hall of Fame !!

All of the components of a great company culture are there in one neat package. If you:

Provide an environment that meets your employees’ needs which is welcoming, safe, and allows them to move and find their space, and,

You make sure that everyone is included regardless of age, skill level, background, or level of experience, and,

You have someone who provides vision, expects you to be involved, is visibly passionate, and guides you with direction, then . . .

You have a concert culture !!

Just think what work would be like if we took this example and incorporated these facets where we work. You wouldn’t have to ever measure employee engagement because you’d see it lived out in front of you every day. So, this week figure out how you can take the stage, look out into the crowd, and when you hit the first note a new culture of engagement is born !!

To get you inspired, here is my favorite Foo Fighters tune – These Days.