What’s Your Sandwich Board ??

I love when you’re out browsing shops in a town and you see a sandwich board. They are either telling you the specials of the day, or they have a catchy message to try to grab your attention. I have to be honest that I love the ones that are humorous, sarcastic or a bit snarky.

If a sandwich board is creative enough, it will cause you to stop and consider dropping in. You may not have planned to stop at that particular establishment, but the message on the board drew you in.

My wife and I were getting some birthday cupcakes for my son this weekend at Tres Belle Cakes and Coffee Shop. Before we entered the store, the sandwich board made me stop, smile and laugh !! We were heading to the store regardless of the sign because we had a “purpose” before us, but the sign set the mood going in.

When we went in the store I asked about the coffee they had, and we ended up walking out with a few “additional” pastries. I also saw a coffee brand new to me called Death Wish Coffee which both intrigued and concerned me at the same time. I may have to return to at least try this strong brew !!

While I was enjoying my pastry from the store, my mind began to wander and I wondered what my sandwich board says when people meet me both as a person and in my HR role. I also wondered what others see when they interact with HR. If I had to guess, most messages on people’s boards would be more self critical and reserved because most HR pros tend to be conservative and cautious.

Have you asked what others think of HR in your company? I know that many companies do this through surveys, but I’d like to challenge you to gauge how people see you through personal interactions. That is more telling than allowing someone to sit behind a survey to share with little or no context.

I hope that when people encounter me and my team our sandwich board says that we’re approachable, empathetic, understanding, human and . . . fun !! Yes, fun – It’s the “F” word that should define HR regardless of what your company is like. There’s no reason that people shouldn’t read our board based on our behavior and look forward to interacting and working with us.

This week take some time for reflection. If you had to actually post a sandwich board outside your department/office, would it invite people in? If it wouldn’t, what steps would you take to reformat not only your message, but how you practice HR?

I think that all HR pros should establish how they can market themselves with a simple message and attract people so that they want to know us, work with us and enjoy all that HR can be !! Have some fun (from now on) and create your sandwich board !!

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